5 Reasons You Should Use Facebook Remarketing

Facebook retargeting (AKA Facebook remarketing) is a form of marketing that involves using Facebook ads to re-target people who are already somewhat engaged with your brand. You do this by placing cookies on their computers and that way tracking the things that they’re interested in. For example, if someone spends a little bit of time on the checkout page of your website, with a specific product (or category of product) in their shopping cart, you can then subsequently show them that same product or a similar one. This significantly increase their likelihood of buying. But even if they don’t buy, it can still have numerous benefits for your strategy in the long term. Over the rest of this short report, we’ll be taking a look at the reasons for this – the reasons that Facebook remarketing is so extremely beneficial for anyone who is looking to sell a product or grow their business online. And by understanding this, you’ll not only be fired up and raring to start Facebook remarketing, but you’ll also have a better understanding of how to use this incredible tool and turn it to your advantage.